The Estée Lauder Companies Expand Roles for Key Executives

In the wake of the success of its Beauty Reimagined strategy, Happi Top 50 Company The Estée Lauder Companies Inc. has expanded leadership roles for two members of its executive team.

Brian Franz has been promoted to chief technology & transformation officer, expanding his responsibilities to include leading the company’s enterprise-wide transformation. Amber English has been named president, digital & online, The Americas and Global Amazon Lead, assuming new enterprise-wide responsibility for The Estée Lauder Companies’ global relationship with Amazon.

“Transformation at The Estée Lauder Companies is not a moment in time or a project with an end date. It’s a part of our strategy and is how we operate,” said CEO Stéphane de La Faverie. “Consumer expectations continue to rapidly evolve, and we must keep changing with them. Brian and Amber have each played important roles in advancing our consumer-centric transformation, using technology, digital commerce, and strategic partnerships to help our brands reach consumers in more relevant and differentiated ways. Their expanded responsibilities recognize the deep digital transformation underpinning the company’s next phase of growth and will help us move faster, strengthen our One ELC operating model and continue building the capabilities needed for the future.”

Technology Drives Ongoing Transformation

In his expanded role, Franz will lead The Estée Lauder Companies’ ongoing, enterprise-wide transformation, bringing together initiatives focused on driving revenue and improving productivity, including the continued operationalization of the company’s Enterprise Business Services program. He will advance the company’s transformation agenda by accelerating AI-enabled processes, building critical technology skills across the organization, and driving next-generation ways of working. In addition to his new responsibilities, Franz will continue to oversee the technology, data & analytics function globally, harnessing these capabilities to drive growth, efficiency, and ongoing transformation across the company.

Since joining the company in April 2025, Franz has advanced its strategic technology ecosystem, including a global partnership with Shopify to unify The Estée Lauder Companies’ omnichannel commerce foundation and support seamless consumer shopping experiences. He has also been instrumental in launching the company’s partnership with Accenture, which is simplifying shared services through greater standardization and scale. Together, these efforts demonstrate how technology can accelerate transformation across the enterprise.

“Over the past 18 months, we have focused on building the technology-driven foundations that will enable the company’s future and, with that, have embedded an expectation among our team for constant evolution and improvement,” said Franz. “How we work, make decisions, and ultimately serve our consumers will never be stagnant. Technology is one of the most powerful tools we have to make that evolution real, and I am excited to take on this expanded responsibility as we continue building a faster, simpler, and more connected company.”

Advancing the Global Amazon Relationship

In her expanded role, English will lead and unify The Estée Lauder Companies’ global Amazon business, currently spanning 13 brands across 11 markets, to accelerate digital growth and create greater connectivity across markets. While continuing as president, digital & online, The Americas, she will oversee global consumer experience, creator commerce, cross-market sharing of best practices, and the company’s global partnership with Amazon.

English joined the company in December 2021 as SVP and general manager, eCommerce, North America. She led the company’s entrance into Amazon Premium Beauty and TikTok Shop US Since then, she has built the capabilities, expertise, and operating model to accelerate digital commerce across brand.coms, retailer.coms and social commerce in The Americas, building a scalable model that has become a blueprint for markets around the world. Her leadership in The Americas has helped drive the company’s broader global acceleration of digital commerce. In fiscal 2026, online accounted for 34% of the company’s reported net sales, a 3%-point increase from fiscal 2025, officials said.

“Our work in The Americas has demonstrated what is possible when we combine strong brand building, differentiated consumer experiences, and the scale of digital commerce,” said English. “Amazon has been an exceptional partner, and this expanded global remit gives us the opportunity to scale what we’ve learned across markets while continuing to create differentiated experiences for consumers around the world.”